MEASURE & COMPARE —>
SOCIAL MEDIA PERFORMANCE
Measure your social channels success through the most updated reach, engagement and responsiveness metrics. Enhance your editorial strategy and ADV spending effectiveness on Facebook and Twitter. Compare your performance with your competitors and learn the industry best practices.
AUDIENCE AND INFLUENCER INSIGHTS
Discover, profile and engage the most active and influential authors. Track every interaction and measure the impact of the most active users within your network and the competitor’s one. Discover the topics where users are most active upon and classify people between brand evangelist or detractors.
HASHTAG, KEYWORD, PHRASE AND URL
Track hashtags, keywords, authors in real time.
Discover who interacts on a specific topic and who contributes in expanding its reach. Calculate the impact of every author and content and measure the performance of your “140-character” initiatives.
LEAD, REQUEST, SENTIMENT AND CRISIS
Find leads in interest/buying process while they post, comment or tweet referring to brands, products, issues or qualitative features. Thanks to the semantic and contextual analysis, every interaction can reveal a new prospect to engage or a new emerging topic.
REAL TIME ACTIONABLE ALERTS
Get real time alerts when an important event occurs within your web and social scenarios. Events can be set up using every metric, variation, keyword, author, and also combining these variables without any limit. This will allow to discover, for example, if a competitor starts ADV campaigns or launches a successful initiative.
SOCIAL CUSTOMER SERVICE
Be the first to answer user’s specific questions on social networks or by email. Thanks to the semantic engine, every public or private request can be automatically analyzed. You can assign a priority to a request, based on its topics or the user profile. Manage tickets and answers through a unique platform.
Measure the quality of your service and the speed of your social responsiveness.
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